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California Consumer Privacy Act (CCPA)

The CCPA outlines compliance regulations that businesses must follow when dealing with consumers who are residents of California.

The CCPA is designed to give California residents control over the personal information that businesses collect about them.

The CCPA, which applies only to California residents, protects consumer privacy by mandating that businesses clearly provide a description of how they collect, use, and sell personal information. They must also respond to consumer requests in a timely manner. 

The regulations define personal information as information that makes it possible to link back to the user, such as social security number, email address, internet browsing history, and list of products purchased. CCPA secures privacy rights for California consumers, including:

  • The right to know what personal information a business collects about them and how the business uses and shares it
  • The right to delete personal information a business collects from them
  • The right to opt out of the sale of their personal information
  • The right to non-discrimination for exercising these rights.

Further, the CCPA stipulates that a “business that offers a financial incentive or price or service difference shall provide a notice of financial incentive” and explains how the law relates to minors. 

If you have a for-profit business that serves California residents and must be CCPA compliant, Cerberus Sentinel can help you implement the most appropriate security controls, policies, and processes as well as conduct employee training to handle consumer requests.  

The CCPA mandates that within ten business days of receiving a consumer request, businesses must confirm receipt and explain how they will deal with the request. Within 45 calendar days, the request should be resolved.

Businesses that fail to comply with the CCPA can be fined $2,500 for an unintentional violation and $7,500 for an intentional violation.

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